What Does Your Marketing Message Say?

Its not dangerous if you know what you are doing

With our busy lives people want us to get to the point.  Our attention span is about a mili second.  Failure to get right to the bottom line and you’ve wasted my time.  All day long we get bombarded by messages trying to compete for our attention in a crowded world.  Silence is a commodity these days.  We complain and yet if we are without our tech devices we start hyperventilating.  Stop for a minute and look up from your tweeting, or facebook updates and what will you notice?  Everyone around you either has a smartphone or is doing what you were just doing, pretty scary huh.

Its loud and its crowded. How will you be heard?

Well we can’t have it both ways it just comes with the territory of being connected to the web and now a days it goes practically everywhere with us.  Its an addiction, like an oral fixation and you can take that in whatever direction your imagination chooses to.  So my point is that everyone is connected and if you are a marketer you need to stand out from the noise.  I just read this interesting ebook that nails it right on the head.  I found out about it from the current book i’m reading which i am thoroughly enjoying and revamping my marketing approach.  Its called World Wide Rave and how to create ideas that speak to your audience not about what you sell but about how it fits them because you’ve taken the time to know your audience and they know you know them because they understand what you are saying.  The book gives an exaple of a guy who created a world wide rave by writing and ebook about Apple.  Mike Chazin was a marketing and sales guy for Apple for over a decade.  He breaks it down into a 5 point formula for Apple’s extraordinary success in making its products the most valuable and popular brand in the world.  I’m sure I’ve got your attention now.  Well go check it out and best of all its free for download at http://www.marketingapple.com.  Its easy to read just like Apple products are easy to use.

Make it easy to undertand, less is more.

I’ve been on a marketing binge lately trying to absorb all that I can, just this desire to keep collecting nuggets of knowledge that somehow will solve this puzzle.  It goes back to my desire to make the QR codes into something of a World Wide Rave.  So continuing on my marketing frenzy tomorrow I’m attending a sales and social marketing seminar at Restaurant Row in Honolulu.  It was a last minute invitation and I didn’t even know the title theme I just knew it was a business seminar and pow it turns out to be something along the lines of what I am in hot pursuit.  Stay tuned to see what all this translates into.  Right now I have zero readers, followers or eyes that have yet to read any of these posts.  Its a process of evolution and I am certain that there will be value offered within these posts because there is something to learn from someone who is a passionate student of this thing called marketing.  I desire to understand it because I desire to provide solutions to problems, marketing is communication with a solution.  No promises of highly intelligent proper writing techniques will be promised, so make of it what you please bad grammar and all.  Until next time fellow marketers, Aloha!  There is much work to be done in improving my writing and I will.

To Think is to create, be yourself

Imagination brings forth reality

Marketing is marvelous!

I’m a marketer

What is within the imagination is possible

Its interesting when you finally narrow down and find out what you are ( as a job or career).  I have held many job titles ( newspaper boy for the Orange County Register, bag boy at Ralphs Grocery, work fries at In-N-Out Burger, combat medic US Army, recruiter Army National Guard, and small business owner of Tech Armor) but lately I’ve been reflecting and based on my current pursuits or interests its clear to me that I’m a marketer.  I’ve been skating around the title for years but now its clear to me.  Not long ago I believed I was an internet marketer since a large piece of my current success is attributed to the skills I apply online.  What changed this recently is my discovery and excitement over QR codes.  They apply to the physical world and give relevance to traditional marketing methods but infusing the advent of smartphone technology.  The bridge between the virtual and physical in real time.  I’m super excited about the possibilities of this technology that has actually been around since the mid 90’s.  I will talk more about this subject in future posts.

Let me finish this post by adding this hilarious and on point video from hubspot.com.  By the way my posts will not have any rhyme or reason.  I am confident that you will find a fissure of informative knowledge and please share.  I’ve been called scatter brain so please bear with me in advance as I happen to be all over the place.  Let’s learn together regardless of how we may present our ideas as long as their is mutual respect.  Mahalo!